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David Baum

As a seasoned business writer and public relations specialist, David Baum has 25 years of experience assisting companies throughout the U.S., Europe and Asia with strategic and tactical marketing projects.

Baum has helped launch dozens of startup companies in the technology and healthcare sectors by assisting with marketing strategy and corporate communications tasks, including RapidStream, Comergent, Cloudscape, VXTreme Corp., Satmetrix, Siebel Systems, and MindSpan. He has also played an integral role in product launches at Fortune companies such as Oracle Corporation, Cisco Systems, Computer Associates, Infosys Technologies, and Pershing LLC.

As an independent journalist, Baum has published hundreds of articles on emerging technologies for leading business journals such as Profit, Byte, InformationWeek, Computerworld, E-Healthcare Times and Pharmaceutical Executive, as well as in major metropolitan newspapers such as The San Francisco Chronicle and The Los Angeles Times. He works closely with public relations firms and advertising agencies in the U.S. and the UK, and has co-authored two books: E-Business Outsourcing, Paving the Way for the Next Generation (with Timothy Chou) and Trendsetters (with Gerald D. Cohen).

As Director of Corporate Communications for BioIQ, Baum manages public relations activities and oversees all written communications, including the company’s marketing collateral, Web presence, investor summaries, corporate presentations, packaging and medical content.

Baum studied technical writing, public relations and journalism at Arizona State University and the University of California. He held marketing positions at Signal Technology, SmartStar Corporation, and Sapiens International before launching David Baum Communications in 1992, which later merged into Pacific View PR.

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