Content Development: No matter what business you are in, we can help you tell your story in a way that attracts customers and captivates the media. Brochures, ads, articles, news releases, success stories . . . we do it all. But remember, marketing collateral is merely the physical manifestation of your brand. Your business won’t take off until you can clearly articulate your position and persuade people that you can do the job better, faster or cheaper than your competitors.
Media Relations: We offer the creativity, insight, and editorial relationships that underpin all effective PR programs. We know how to communicate your vision to print, broadcast and online media as well as to analysts, partners, and customers.
Our ability to craft, pitch and place stories rests on our innate understanding of your industry and the editorial community that follows it.
We have helped our clients gain coverage in local, regional, and national publications and build marketing momentum through a variety of online tactics.
Testimonial Marketing: Let your customers tell your story! A well-written case study is an exceptional way to promote your products and services. It can stand alone or serve as the foundation for many tactical marketing initiatives, from print ads to direct response campaigns.
Branding: A brand is a snapshot of who you are. It’s the picture that forms on the back of your eyelids when you ponder what you do. Your brand is not just a logo, color palette or mission statement. It’s the essence of your firm.
Since 1984, our principals have helped public and private companies build their brands via ad campaigns, media appearances, community relations, and industry programs.
Product Positioning: Whether you are targeting health-conscious consumers, internet-savvy technology executives, or small business owners, we can help you define your mission and position your company. We have worked with companies of all sizes, from small startups to international conglomerates, to build and sustain a presence online. We’ve helped clients through IPOs, remade executives into thought leaders, and built lasting brands that stand out in crowded markets.
Advertising: Today’s advertising strategies take many forms, from traditional print ads to Google Adword campaigns, RSS feeds to blog posts. They also involve search engine optimization, keyword positioning, email blasts and a host of other online tactics to spread your message and drive traffic to your site. We’re skilled in all of these areas and we’ll work with you to create an integrated strategy that combines organic news distribution with a variety of online marketing tactics.
Web Design: Pacific View works closely with design firms to create your online presence, whether it’s a simple landing page or a complex e-commerce application. Our content experts collaborate closely with outside designers and developers to ensure your website is a clear and compelling reflection of your brand.
E-Commerce: As the online marketing industry continues to mature, businesses are increasingly demanding more consistent results and significant revenue from their campaigns. Using a variety of e-commerce and data-management techniques, Pacific View empowers clients to process transactions and optimize e-commerce activities for maximum results.
Lead Generation: According to Forrester Research, over $500 billion is spent every year on marketing campaigns to generate leads for customer databases. Yet a large portion of online advertising is too focused on branding with not enough emphasis on attracting customers. Pacific View helps clients identify prospects and capture leads both for mass market B2C campaigns as well as for complex B2B sales cycles. The result is a stronger Internet presence measured by verifiable prospects interested in your products and services.
Fraud Detection: To protect our clients’ online revenues and ensure the trustworthiness of transactions delivered by online marketing and affiliate campaigns, Pacific View provides data verification and fraud-detection services. In addition to preventing wasted expenditures and inaccurate conversion rates, we improve the effectiveness of marketing campaigns by ensuring a high degree of accuracy within customer and prospect responses.
Video Production: Pacific View provides a variety of video production and editing services, including voice-over recording, video editing and DVD authoring/production. Our creative specialists also develop webinars and Flash animation segments.
Language Translation: In addition to English, our staff has expertise in Dutch, French, Spanish and Portuguese.
What People Are Saying
"Pacific View has generated steady attention for our health screening programs, online and off. They are firmly grounded in the Internet advertising domain, yet they also understand the fundamentals of good media relations and PR"
-Justin Bellante, CEO, BioIQ
"What distinguishes Pacific View is its ability to articulate complex ideas. They thoroughly understand our technology and they have an innate sense of what makes a good story."
-Michael Corcoran, Chief Marketing Officer, Information Builders