About Us

Our Philosophy

Words are the most powerful aspect of your brand. Every project begins with a concept, and every concept begins with words.

No matter what your line of business, we can help you identify, reach and influence your chosen audience through insightful, targeted communications. Our writers and marketing specialists are seasoned professionals with specialized industry knowledge that you won’t get from run-of-the-mill communications firms and graphics shops. Our specialization allows us to understand your market, differentiate your offering and create a clear and compelling message designed to get results.

Our first objective is to develop your story. We’re journalists first and foremost, and we know how the media operates.

Meet Our Principals

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How We Work

Our style may be somewhat different from what you have experienced with traditional public relations firms.

At Pacific View the accent is on leanness and maximum effectiveness. We don’t maintain lavish offices or keep a large staff on payroll. Yet our talent pool is virtually limitless. We’re well connected with creative professionals in every field, and we know how to manage successful projects from concept to completion. That saves us time. It also saves you money.

Thanks to our work history with dozens of clients in technology, health care, financial services and many other fields, we have learned to express complex ideas clearly and succinctly. We don’t mince words and we don’t follow the herd.

We’re a small firm with big connections. We work closely with partner agencies to cover every facet of marketing communications, from video production to graphic arts, keyword advertising to affiliate program management. When you need marketing resources, we know where to find them. We have close working relationships with the best professionals in each field.

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Performance-Based PR

Most public relations firms operate according to a business model developed in the 1950s, with regular monthly retainers in return for a broad slate of media-outreach services. This model works well for sustained PR efforts. But some clients have tactical PR needs where a project-based fee schedule makes more sense. We’re happy to work either way and have developed a pay-for-performance model to serve clients with specific needs.

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More than a Public Relations Agency

Engaging the media is just the start. As a full service Commerce Agency™, Pacific View provides integrated marketing solutions to help clients acquire customers and maximize revenue. Our extensive experience in publicity, online marketing, and e-commerce enables us to create scalable programs with immediate impact and measurable results. We’re at the crest of a rising wave: the convergence of traditional PR with Internet marketing and real-time direct-response.

By combining established ‘best practices’ in public relations with the power, reach and cost effectiveness of online advertising, Pacific View offers an integrated suite of services unique to the public relations industry.

PUBLIC RELATIONS
» Positioning and content development
» Media placement and press relations
» Electronic release distribution
» Publicity campaign management

ADVERTISING
» Development of marketing program
» Copy writing and creatives
» Campaign management and media buying
» Supply chain and channel development

ONLINE MARKETING
» SEO services and enhanced organic search
» CPM and keyword media buying
» Website, micro-site, and landing page solutions
» Affiliate and ad network program management

DIRECT RESPONSE
» Print, postal, e-mail, electronic sales literature
» Campaign development and conversion testing
» Fraud detection and database scrubbing
» E-commerce and fulfillment services

CAMPAIGN MEASUREMENT AND OPTIMIZATION
» Analyze news media and trade publication pick up
» Measure organic search and traffic
» Optimize CPM, keyword and affiliate programs
» Continually refine marketing programs and processes

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From Buzz to Brand

It begins with a story . . .
Whether your business involves technology, financial services, health care or consumer marketing, we’re skilled at formulating your message and delivering it to customers, prospects, investors and the media.

We can help you identify niche audiences or broadcast a general message to the world. First we identify your goals. Then we articulate your story. This is the foundation for gaining recognition for your products and services.

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Payments and Terms

Pacific View can work on a monthly retainer or an a la carte basis. When you request an estimate, we will develop one for you based on our experience with similar projects. We typically ask for a one-third down payment. The final price will depend on the scope and requirements of your project.

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Meet the team